© Isaac Pring, Swansea Metropolitan University, 2004

The annual international digital visualization Conference, SAND (Swansea Animation Days) is tailored primarily for the Creative IP Industries and individuals interested in animated film, post-production effects, games and interactive art and media.

Each year the programme content addresses new issues pertinent to the industry, including creative content, software development and production procedure. Initiated in 2000, SAND is still organised by Swansea Metropolitan University's School of Digital Media.

SAND encourages and develops the culture of new ideas, created essentially, from combining differences. SAND juxtaposes different working perspectives, theories and applications by people using and developing CGI software and hardware in the creative environment. It is our aim to help create new collaborative relationships in the global CG and animation industry in terms of content creation, software development, interact art/ media, and film/game production.