ANGELA WILLIAMS Part-Time Lecturer

Angela Williams graduated from The Faculty of Art and Design, Howard Gardens, Cardiff in 1981. Shortly after graduating Angela was commissioned to design and produce a public artwork for the City of Llandaff, Cardiff, which is situated in the centre of the city and is featured as part of the Cardiff Public Art Strategy. After graduation, her first appointment was at Dragonfly Design Consultants Cardiff, working as a Graphic Designer on accounts for various public art bodies, business development agencies, and several small and medium sized enterprises in various sectors. In 1986 Angela joined Peter Gill Associates as a Senior Designer working on high profile accounts for the service industry, and government sector.
In 1987 Angela was invited to join the Advertising Agency, McCann Erickson, Wales, as Head of Design. Here she worked on national accounts for clients covering various sectors including the leisure and service industry. In 1989 Angela was made an Associate Director. During the period of 1989-1997 Angela set up her own consultancy working for various clients developing marketing, advertising and design strategies. Her clients took her to Europe, developing branding strategies for clients in the electronics industries and other sectors. During this period she was also a consultant to the Advertising Agency, David Young Associates. In 1997 Angela was invited to become a Senior Marketing & Sales Manager at Cardiff University, developing advertising and marketing strategy in the commercial sector. In 2002 she left Cardiff University and became a PR consultant to the National Kidney Research Fund, Wales, whilst developing her consultancy portfolio with a wide range of clients. In 2006 Angela became a Fellow of the Institute of Sales and Marketing Management. Currently working as a part time lecturer at Swansea Metropolitan University, Angela is combining lecturing with consultancy and her personal research work; ‘Historical and current influences in British Advertising, communication strategy, and current day trends in effective persuasion'.