Graphic Design effectively and creatively integrates and manipulates words and imagery to inform, persuade and provoke responses in a huge variety of areas within the wider visual arena (e.g. books, posters, magazines, packaging, websites).

Advertising and Brand Design permeates our lives - it is all around us, and constantly confronts us. Design for advertising is a challenging profession that encompasses a broad range of disciplines but above all, requires an ability to communicate and inform.

General Illustration, whilst developing abilities in practical illustration, has also expanded in flexible ways into areas of computer and typographic skills, and develops students' creativity and visual vocabulary to prepare them for a place in the commercial world.